ABOUT US

We are FIREFLY and we are dedicated to all the young, progressive and trendy people. For more than ten years, our brand has offered trendy, cool and super affordable solutions for boardsports and beach life and to people, who are celebrating an active, creative and open-minded lifestyle. Exclusively designed textiles including snowboard outerwear, swim and beachwear as well as leisure items and footwear ranging from skate shoes to sneakers and flip flops – FIREFLY brings boardsports and beach lifestyle to the people and is the first choice when it comes to great looks and performance!

We are driven by the same core values as our target group: CREATIVITY, ACTION and FREEDOM.

FIREFLY products are available exclusively at INTERSPORT stores all around the planet. A dedicated team of creative people and product managers is always in touch with the latest boardsports trends and technologies, creating apparel, footwear and hardware with a great value for money. National brand advisors, focus groups and riders from all over the world constantly provide us with feedback that is again used to design and produce even better gear. Everybody involved is on the inside of the scene, sometimes a little crazy, but always very passionate about what they do. Because we want you to feel comfortable, and feel good with your looks. Whether you skate, snowboard, surf or just hang out at the beach, FIREFLY is the best choice you can make!

With FIREFLY, you are ready to find your own playground. Anything to be authentic; anything to be yourself! We all are FIREFLY.